I am a performance marketing specialist with 17 years of experience, primarily collaborating with Sportega (15 markets, €20 million revenue) and the experience company Adrop (2 markets, €4 million revenue).

🚀 How can I help?

• External online marketing management
• Online marketing audit
• PPC campaign management, product comparison sites, YouTube advertising

🎯 Who is this collaboration for?

I work with e-commerce businesses and B2C brands that invest €5 000+ per month in Google Ads, MS Ads, Meta Ads, product comparison sites, YouTube advertising, or Criteo and looking to scale profitable growth and maximize return on ad spend (ROAS).

I am responsible for driving performance marketing at Sportega:

I am responsible for the performance marketing of the e-shop Adrop:

I have five years of experience managing online marketing for Bata - CZ & SK.

I gained insights into the operations of online marketing for a high-revenue e-commerce store, loyalty programs, and the specifics of fashion e-commerce.

Over time, we implemented optimizations and improvements in online marketing for both performance and brand.

Results:
 Doubled (204%) the ROAS (Return on Ad Spend) for BATA in Czechia,
 Tripled (314%) the ROAS for BATA in Slovakia,
152% online revenue growth in Czechia,
185% online revenue growth in Slovakia,
Online branding campaigns reached millions of users via video, display, and paid social.
The results presented are from the period before 2020, ensuring transparency without the impact of the COVID pandemic, which favored e-commerce businesses.

I wanted to build a project where I could apply the experience I had gained in online business over the years.
That’s when an opportunity came up to help develop an e-commerce platform for a wholesale drugstore. Although the company already had an B2C e-shop, it wasn’t reaching its full potential and was generating only a small number of orders.
I saw a growth opportunity.

My experience with SEO, PPC, and conversion rate optimization proved invaluable, and I expanded my knowledge further.
I started working with product comparison sites, email marketing and newsletters.
I measured performance using Google Analytics.

I successfully drove significant growth local (czech) e-shop and identified further opportunities, such as ecomerce expansion into Slovakia and performance marketing for private label electronics with a focus on maximizing sales without a branding budget.

I built a B2C e-commerce channel that became a strong sales driver for a wholesale company. And I did this in an industry with a low average product price (around 1 EUR) and no branding budget—purely through performance marketing.

Key Takeaways: Expertise in SEO, PPC, price comparison platforms, and newsletters for e-shops.
I learned how to analyze data in Google Analytics and understand the performance of different channels in the context of an entire e-shop.

I wanted to further develop and improve my own websites. I integrated them into affiliate marketing, where advertisers pay partners a commission for each completed order (CPA model). This experience allowed me to understand key factors that increase website conversion rates.

Key Takeaways: I gained fundamental knowledge of conversion rate optimization and affiliate marketing from a partner’s perspective.

I worked on regional recruitment microsites for Česká pojišťovna, the largest insurance company on the market.

They needed to quickly attract visitors to these websites—specifically job seekers.

I set up my first PPC campaigns in search advertising. Over the following years, I optimized these campaigns to increase the number of conversions while reducing the cost per conversion.

Key Takeaways: Hands-on experience with PPC since 2008.

A friend told me: „Put ads on your website, and you’ll make money.” It sounded like nonsense, but I decided to give it a try.

And it worked! Visitors clicked on ads, and I earned small amounts. Proudly, I told my parents. They laughed: „How much did you make today? A dollar a week?” 

Then I thought: „If I create 10 websites, I’ll make 10 times as much!” So, I built dozens of websites. I needed traffic! That’s when I started learning about SEO.

After high school, I had plenty of time. I tested various SEO strategies. I got websites to the top of search engine results (back then, it was much easier, especially on Seznam). Visitor numbers skyrocketed. People came from search engines, and I monetized the websites with ads.

Key Takeaways: Hands-on SEO experience since 2008.

In the beginning, I created websites just for fun.
I was curious about how many people visited them.
At first, I tracked traffic using Toplist. Later (2013), I started using Google Analytics.